Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness. Fogarty Innovation came to Six Degrees for help with redesigning their brand identity, which the agency began by holding a series of branding workshops with core stakeholders at the organization. Together they collaborated to develop the brand’s promise and pillars, which informed the visual brand identity during each step of the process.
Once the brand promise and pillars were established, we began the process of designing logo options to present to the client. Of course, a brand’s logo is only a part of the overall branding look and feel, but as a starting point the logo sets the tone and spearheads the rest of the brand visual development.
Here are some of the logo options we presented during this process.